For new-home sales teams
Teach the process first. Then make them prove it.
We build a course from your sales process. New hires learn it, prove it with AI buyers, and keep practicing after they are selling.
80%+
of traditional training is forgotten within 90 days.
The cost of training that doesn't stick
Companies invest in training. The results don't show up.
6.2 months
Average time for a new account executive to reach full productivity. The longest in the study's history.
$1,459
Average US spend on training per salesperson, almost 20% more than for other functions.
Problems we solve
The material is not the problem. Meeting a buyer too soon is.
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New hires meet buyers before they know the material.
A course built from your process
We turn your method into phases and lessons. A new hire does not invent the conversation. They learn yours first.
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Roleplay without the course is guessing.
Practice comes after the lesson
AI buyers push back on the phase they just learned. Knowing the answer and saying it under pressure are not the same skill.
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Training stops, and the process fades.
Practice that continues
After they are on the floor, the same buyers stay open. People keep the material, and they get sharper instead of rusty.
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Managers cannot see who is ready.
A clear bar before a buyer
A phase is cleared by passing its final roleplay. You see who is certified, who is close, and who needs more practice.
Coaching works, when managers know where to focus.
- 14% higher quota attainment
- 15% higher win rates
- ~20% lower voluntary turnover
Organizations with strong coaching processes, per Korn Ferry sales performance research.
How it works
We build the course. They learn it. Then they prove it.
- Build itWe sit with your process and turn it into phases, lessons, and fictional buyers. You do not configure a tool.
- Learn itNew hires work one phase at a time, from your material, before they are asked to perform it.
- Prove itThey practice with an AI buyer and clear the phase by passing its final roleplay. Text or live voice.
- Keep itThe practice stays open after onboarding, so the process does not fade and the skill can keep growing.
Your process sets the number of phases. We do not hand you a generic script, and we do not promise a close rate.
- Ready before a buyerA new hire practices the conversation before they sit with a real one.
- A score you can coachYou see the lines that cost points, and what to work on next.
- Your process, not a classThe course is built from the way your team already sells.
- It stays openPractice does not stop when onboarding ends.
Fictional buyers only. No customer data. Your method stays confidential. Text or voice, every round.
Our core idea
We break your sales process into phases.
Every company sells differently, so your process sets how many phases there are. Each phase gets its own lessons, its own roleplays and its own score. Reps master one part at a time, then put the whole conversation together. Managers see exactly which phase each person needs to work on.
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0.67median effect size
Smaller segments, deeper learning
People learn more deeply when material comes in segments they can take at their own pace rather than all at once. This held in 7 of 7 experiments, with a median effect size of 0.67.
Richard Mayer, research-based principles for multimedia instruction
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~4chunks held at once
Working memory is limited
Most people can hold about four chunks of new information at once. Teaching individual parts first, then the integrated task, reduces overload for new learners.
NSW Centre for Education Statistics and Evaluation, cognitive load theory review
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1part at a time
Practice the part you haven't mastered
Experts improve through deliberate practice: a well-defined task with a clear goal, immediate feedback, and repetition. Training the specific part a learner hasn't mastered yet makes the whole task easier to learn.
K. Anders Ericsson on deliberate practice · part-task training research (ERIC)
- Jordan EllisCertified in 21 daysCertified94%
- Maya ChenCertified in 26 daysCertified88%
- Luis RomeroJoined 19 days agoNeeds practice74%
- Sam WhitakerJoined 2 days agoNot started–
For new hires
Certify new hires before they meet a buyer.
New hires work through your process one phase at a time. They clear each phase by passing its final roleplay at 80% or better. You see who's ready, who's close and who needs more practice.
Run your numbers
See your return before you buy.
Enter your team's numbers and set a target. Every result is an estimate from what you enter.
Your return
- Sales volume today
- $216M a year
- Visit-to-sale rate
- 5% → 5.5%
- Sales volume at target
- $238M a year
Added sales volume a year
+$22M
+48 homes sold a year
+$36K in manager time, 312 hours a year
An estimate from the numbers you enter, not a promise. New hires are assumed to sell at half pace, on average, while they ramp up. CloseLab doesn't guarantee a specific result.
Talk through your numbersPricing
Priced for your team, quoted on a call.
There's a one-time setup to build your course, then a monthly subscription per salesperson. Your price depends on team size, how many sales processes we build and how much needs building.
Book a call for pricingWe already have sales training. Why do we need this?
That's exactly who CloseLab is for. We don't replace your material. We change how it's delivered, practiced and reinforced, so your team actually learns it, keeps it and uses it with buyers.
What do we need to provide?
The sales material you already have, with your process broken into phases. Our intake workbook walks you through it. You don't need to provide any customer data.
Does it work outside our industry?
CloseLab is built around your selling method and your industry. Our first course is for new-home sales, and we build every course from the customer's own phases.
Is the voice practice a real conversation?
Yes. Voice rounds are live, two-way conversations with the AI buyer. Reps who prefer to type can run any round by text.
How long does setup take?
It depends on how much of your process is already documented and how many processes we build. We'll give you a timeline on the call.
Book a call
Let's get your training into your team's conversations.
On a 30-minute call we'll look at the training you already have, show you how CloseLab would deliver it and put together pricing for your team.
- Send the form. It takes about a minute.
- We'll email you to lock in a time that works.
- We meet, then send your quote.
Request received.
We'll email you to set up a time. If anything changes before then, just reply to that email.